As part of the agreement between the city of Akko and Qinhuai municipality of Nanjing to cooperate as twin cities, and following the decision of the Israeli government to designate the north of Israel as the center of food-tech innovation; the Akko City Council had the honor to host in...
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Read MoreWritten by Mr. Lior Varona, Founder and CEO, Silk Road Group, Israel Examining the China-Israel relationship over the years demonstrates a strengthening trend of the bilateral relations between the two countries. It is clear for both sides that collaboration between the two would benefit and take them both another step further. China...
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Read MoreSee the whole article in HEB in : https://www.globes.co.il/news/article.aspx?did=1001331107
Read MoreIn my quest to find a Chinese partner for Public Relations activity of international companies in China, I have chat on the phone with over seventy public relations agencies, and I met face to face with over thirty agencies. I insisted on ...
Read MoreCrisis management is an important practice in China that needs a professional treatment. You have to be alert to any criticism from the public or media. “Apple” went into crisis mode, when CCTV, the national television network in China, had a special broadcast criticizing the brand. It is related to...
Read MoreBernie Meyerson, IBM’s vice-president, said he expects his employees to come into his office at least once a year, and let him know what he’s doing wrong and how he can correct his mistakes. He added that if he wanted people to tell him how good he is, he would...
Read MoreA Few months ago, I was introduced to a CEO from the MedTech industry.He asked me to send him a quote for marketing and Public Relations activity in China.I put on my best smile and asked him for his WeChat account ID that we can communicate better.He refused and said he...
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