CEO & FOUNDER
Entrepreneur and business leader with 17 years of experience in leading companies to success. A senior executive with a demonstrated history in entrepreneurship, negotiations, strategic planning, and business development. Experienced board member with a significant track record in international affairs.
General Manager SPRG
20+ years of PR experience in China Strategic consultancy/Brand and reputation management Deep understanding of China’s communication environment and media, with a broad working relationship with key media Clients serviced include Google, Apple, Qualcomm, Bentley, Coca Cola, Microsoft, British Telecom, SAP, Novell, IDC, SAS, InterSystems, Yahoo, QuickLogic Fluent in English, Mandarin and Cantonese
Global Strategy & Digital Senior Director SPRG
12+ years in PR + Digital communications in China Regional media relations and stakeholder engagement China digital strategist and online KOL management expert Specialization includes offline/online strategy, foreign client management, China market entry, localization, e-commerce, digital media activations Maintains strong relationships with top-tier online/offline media in China, as well as hundreds of key online influencers across multiple industries
Senior Account Manager
8 years of Public Relations Experience in China. Holds Master's Degree in Human Resources Management from the University of Glasgow. Specializes in International Digital Account Management. Expert in Social Media. Adapt in both Team Management and Execution, both Online and Offline Strategy. Fluent in English and Mandarin.
Editorial Team Lead
6+ years in PR + Digital communications in China Specializes in copywriting and digital strategy and editorial In depth knowledge of marketing and PR industries Fluent in English and Mandarin
Communication Strategy
Founder of The Chinese Media Center at the Israel College of Management Academic Studies Former staff reporter of Dow Jones Newswires in Taiwan Over 10 years of experience in working with the media in greater China area Fluent in Mandarin Chinese, English, Hebrew, and Russian
Senior Account Executive SPRG
6+ years in PR + Digital communications in China Expert in media relations and and KOL management, specializes in communication and IT skills Fluent in English and mandarin
Safran Road CEO
A pilot at Royal Air Morocco. Entrepreneur and business leader. Expert at innovation focusing on agriculture technology, water desalination, and water irrigation. Experienced analyst, strategic planning, and business development. MBA at Aerospace and Defence Acquisition from Toulouse Business school.
ADMINISTRATIVE MANAGER
Shachar is responsible for the day-to-day operation and administrative management of the firm. She brings strong organizational skills combined with operational analysis and optimization, with creative and out-of-the-box thinking.
Social Media
As a social media expert and a content specialist, I support businesses develop and implement impeccable branding and digital strategies to expand market share, optimize users’ experience, skyrocket sales, and improve ROI. 7+ years of experience in building and implementing strategies focused on Social Media, PR, and localization and working with large and SMB e-commerce websites and brands.